Showing posts with label graphic design. Show all posts
Showing posts with label graphic design. Show all posts

Thursday, March 6, 2014

GQT



When I first embarked upon establishing myself as a graphic designer, I began by finding role models in the industry and researching their trials and tribulations, best practices and general advice for those starting out. One such designer was Von Glitschka, an incredibly talented and diverse designer.

In a training video I found he talked about freelance work and said the work you do will determine the work you get. As in, as one client in a particular industry finds you, soon more will come calling because they liked the example set.

Since starting out I've found myself mostly designing logos for health and nutrition coaches. Some work with families to plan nutritious and affordable meal plans, others work one-on-one with clients looking to lose weight and detox.

Occasionally I get a fellow creative seeking an identity to professionalize their passion - most often these are photographers who want to have a logo to define them without detract from the stunning imagery of their work.

In the case of GQT I was presented with a whole different sort of client: Fashion consultant and personal shopper, Tova Dybvig. Tova has an eye for style and she appreciates how cringe-worthy shopping can be, especially for your average guy. She helps professional men aged 20 - 40 who lack the time and patience needed to pick out a wardrobe that will impress. With minimal effort she can turn the unstylish 'dude' into a gentleman who stands out from the crowd in the best possible way.

I had a lot of fun working on her logo and the final one she chose really emphasizes the classic with a modern twist as it uses the very beautiful but edgy Baskerville 'Q'.

Clothes don't necessarily make the man but they can certainly go a long way when it comes to first impressions. I'm extremely pleased with the result - as pleased as Tova's clients are when they can move from wallflower to eye-catching 'QT'. 

For an eye-catching logo to promote your business, fill in the booking form on my website. 

To get in touch with Tova and find out more about her services visit the GQT Facebook page.

Thursday, February 13, 2014

'G' whiz...

As a nerdling (child of nerds) I grew up in a household that encourages curiosity. I wrote about this in Wise at Any Age - I was told to go find things out and look things up. To further feed this inquisitive nature my parents have always supplied me with an abundance of books. 

Last year, when I began to develop my career as a Graphic Designer, my dad and I had a long discussion about the abundance of fabulous books on the subject. As is often the case for those of us with an insatiable thirst for gathering knowledge through the written word: So many books, so little time. 

Clearly the discussion stuck in my dad's mind as, for Christmas, I was presented with several books on the subject of graphic design. Among the lovely collection sat Just My Type, an entertaining and extremely well-written book by Simon Garfield. It is, as the title implies, about type or, more specifically, the history of typography.

I am not a typographist but I do love type. I believe it's an essential passion to have in the world of design - not to mention the world of writing.

Ah, writing.

As a kid I recall the tedium of filling in lettering worksheets. Despite being able to write since the age of four, I couldn't seem to get my letters 'right' - or at least not according to my teacher at the time. The printed letters were never round or straight enough and my cursive was an utter mess. Not to mention my atrocious spelling…

But I digress.

I remember filling in these sheets and I remember, quite distinctly, the very key differences between 'printed' and 'cursive' text. Letters standing on their own in printed format took on distinctive forms very different from most of the letters surrounding them. Cursive, however, required a 'thread' with which to tie the letters together. The shape, curve and swish of each letter needed to lean in and grab hold of the letter after it.

In the end I gave up on cursive. My own signature is simply a hurried, overly slanted, print with the cross-stroke of the 'T' running through the entire thing. But I haven't forgotten the different look of the letters when compared to cursive.

Recently I was working on a logo for a client and I chose to use a traditional looking cursive typeface. As with cursive writing, the capital 'G' looked similar this:




I thought nothing of it when I sent the initial concept off to the client. I also didn't really think much about it when they came back, confirming that they loved the design but the 'G' didn't 'look like a G'. 
I thought, "Yes, the 'G' does have a rather prominent slant and it's quite narrow, so I widened it, increasing the closed loop of the centre, and sent it back. 

The reply was swift, "It doesn't look any different. It looks like an 'M'. Can you close the top of it?" 

"An M'?"

How could it look like an 'M'? It was a 'G' and it was a closed loop. What was the confusion? 
So I ran a quick Internet search of cursive 'G's and found a lot more of this: 



But then I thought about the book I was reading. I considered the digitization of type and I did a quick scan of the incredible collection of fonts available on my design programmes. Of the hundreds of fonts I have to choose from only two have the classic cursive 'G' with it's elaborate loops and whorls used to tie it in with its companion letters. 

And thus my answer was found. I chose a typeface which is endangered. Of course my client was baffled! 

I don't think the idea of endangered or extinct letterforms had occurred to me before. Not unless we were considering the crossed 'S' or run together 'A' and 'E' of Gutenberg lineage. But there you have it. A letterform which, in fewer than ten years, may be completely unrecognizable to anyone once they've left school. 




Tuesday, February 11, 2014

Design *glee*

I created a logo for the Calgary TransHub last year and posted about it shortly after they launched their Facebook page. But there's been a little something else I've been holding back on because it was 'Top Secret'...ish.

They were working to put together a website full of fabulous resources and asked me to help out with the design. I'm not a programmer and have no interest in it so the extent of my contribution was creating the layout and the graphics for the buttons. It was super fun to do though and I'm really happy to see they've finally been able to launch it!


Thursday, January 9, 2014

lynbree Photography


Last year I had the great privilege of working on two logos for one client. One was for a community support organisation for the trans community in Calgary (More of that in a future post - I promise) and the other was a logo for their photography business.

Both were very fun projects and the client was so happy with the logo designs that they requested a website design too. Now, I am NOT a web designer. I don't do code and probably never will. My own site is a complete WYSIWYG set-up and that suits me just fine - but it still requires a bit of work. I told this client about the provider I use and they requested a site built by me via the provider.

This was a lot of fun to work on and a lot of it also involved Skype tutorials to help my client gain confidence in using the platform so they can manage their own site. In the end they were extremely happy with what they were able to make and whilst I designed many of the headers as well as the watermark and logo, they really did take the site and make it totally their own.

The client has since launched the site and it's great to see them so happy with the tools they have to promote their fantastic photography. 

Tuesday, November 5, 2013

More happy customers!

So just before heading off to New York I was able to sign off on two different logo designs for some clients. I'm happy to say that one has already started marketing with great vim and vigour! It's nice knowing I was able to create just the right illustration for their brand so they could take off with marketing it as quickly as possible.

Ragdolls Play is a children's care service in SW London.
They're having an Open Day on Thursday, 14th November 2013


JLR People Solutions helps match the right person to the perfect position. 

And happy 5th of November! 

Tuesday, October 8, 2013

Facebook branding




Just a little look at some of the Social Media branding I've done. The photography page just launched on the weekend but this was a client I had back in the summer. I did the logo design for both of these clients as well. Really fun projects and it's fun to see my work in my timeline! 

Wednesday, September 18, 2013

Koi and Lotus

I drew a thing and then vectorised a thing and then put it on a bunch of products in my shop so now you can buy stuff with this lovely Koi and Lotus design - if you fancy it.



Browse other gifts from Zazzle.

Wednesday, September 4, 2013

And the exciting news is...

When I hear people say things like, "You should do that when you're young, before you have to settle down and be responsible," I smile and nod, knowing the sort of world they're living in to make such a statement.

In my world 'settling down' doesn't exist because I know that change is constant. 

I also believe life is an adventure and you're NEVER too old for an adventure. 

And if you have children I see absolutely no reason why they wouldn't accompany you on adventures, as it will expand their minds and teach them to go beyond dreaming to actually achieving. 

And just because you're adventuring doesn't mean you shouldn't be responsible. 

Whether we like it or not we are responsible for ourselves and the impact we will have on everything around us. Having fun, exploring, and creating are not exclusive of being responsible.

I bang on about this a lot. I think it's the theme of my blog, if my blog actually has a theme considering all the tangents I go on: Life is uncertain. The only certainty is that each and every one of us will die. We don't know when that will be but it is an inevitability we all face. For that reason alone you should never settle down, never stop having adventures, never stop learning, never stop being curious.

You won't know the places you'll go if you feel like there's a point when things 'settle'.

I didn't settle for administration jobs in charity just because it was something I was good at. I didn't settle when I was offered a raise because more money meant nothing if the job didn't also feed my soul and use my creativity. I didn't settle just because financial stability provides me with a sense of security that is better for my mental health.

I stepped off the edge and I went after what I wanted and in just under seven months I went from a job that was demoralising and draining to being a professional Creative Polymath. I am a published author, a skilled graphic designer, and now, also, a Brand Development Manager.

Don't just follow your dreams. Turn them into goals and make them your reality.

Wednesday, August 28, 2013

What if...



In January I took the decision to quit my job. I was working in administration for a charity - on the fundraising team. It was something I was good at but I didn't enjoy it. I decided to take the plunge into freelance design, to see what would happen. It was better than the alternative: Continuing to work somewhere that made me extremely unhappy as it didn't use my skills and talents effectively.

Today I am employed as an In-House designer for a charity. I'm building a freelance career (slowly, but surely). I published a book.

Today, when someone asks me: "What do you do?", I am happy to tell them. 

It is a conversation I enjoy because what I do and who I am match up. I'm not merely doing something for the sake of a paycheque. I'm doing something that I love, that I'm good at, that I'm getting better at every day.

This comic is about that. Things are still developing and the future is always going to be unknowable. But if you'd asked me in January if I expected, within just three months, to be able to tell people that what I 'do' and what brings me immense joy would be one and the same, I'd have been doubtful.

In short, taking the plunge is always worth it because the alternative is never knowing.

Thursday, August 8, 2013

From start to finish - a logo's journey

I think understanding the creative process in a design project can help people to understand just what it is I can do for them as a designer. 

Recently I was hired to do a logo for GOSH food. 'GOSH' stands for Gourmet Organic Simpler Healthy food and works holistically with individuals and families to cater to their specific nutritional needs. It's a small business that's begun to pick up speed. I specialise in providing design services to small businesses and start-ups so GOSH food fit my niche perfectly. The client was happy for me to share the development of their logo on my blog. 

After a chat with the client and receiving a completed brief, I put together some concepts. 




The client reviewed them and fed back, choosing the apple from concept #2 but with revisions. 


Concept #1 made the cut and was further refined. 


Once again, Concept #1 was chosen and a few minor tweaks were made to get the logo exactly as the client wanted it:

The final product!
In a final email from the client following delivery of the logo with guidelines, she said: "People loved it and I am so happy."

As a designer that's how I measure the success of my work. 







Thursday, March 14, 2013

Farewell to Central Saint Martins...

Book Cover Design
Ten weeks ago I began my Intermediate Graphic Design course at Central Saint Martins. It has been an absolutely incredible experience, not least because of the institution I've been able to attend.

The breadth and variety in the briefs given to us have really helped me flex my creative muscles - as well as reinforcing the essential skills I already have. Setting out as a freelance graphic designer has meant exploring what sort of work is out there and what sort of work interests me. Graphic design is an ever changing beast. Web, print, advertising, marketing, fashion, branding, architecture, typography - Design has a grand selection of specialties.

In todays day in age the versatile designer is highest in demand. To be able to design for packaging one day and a television commercial the next (Or more likely, to be able to work on both project simultaneously) makes this a truly a grand industry for a polymath to be in.

In addition to the practical skills this course, I've also learned that to get bored in graphic design is to be bored of life. There are so many ideas, so many different ways of doing things, and so much evolution in the tools used, that the possibilities are endless.

Turning a name into a brand
I've also learned the importance of collaboration. In design, collaboration is almost a necessity if you want to keep your ideas fresh and different. Another perspective on an idea can turn it into the next iconic brand or unforgettable package.

I've had a lot of fun. The projects I've created aren't going to win any awards, but they've gotten me to think about the multiple ways to approach a design problem. I've enjoyed creating a bottle for rowers, turning a person's name into a brand, and coming up with a cover that captures the story on the pages inside.

I'm not sure which was my favourite brief because I enjoyed so many of them for different reasons. This course not only reinforced that I have a solid foundation as a Creative Specialist, it allowed me to have fun by presenting new ideas and ways of looking at things.

I'm going to miss the weekly brief, the critique and access to the Saint Martin's library. Handing in m student card when the class finished yesterday was extremely difficult. But then, I'm a self taught sort of gal and as much fun as it would be to attend Saint Martin's full time, I know it's just not for me. I've had a taste and that's all I needed. I'm plunging into this industry feet first, with great enthusiasm and all my imagination and creativity to fuel me. This course was a taste of all the possibilities for me as a designer.


Two mock ups of a theoretical Google rebrand

Concept sketches for a water bottle rowers could use

Rowers Water Brand concept

Album Cover Design

Monday, February 25, 2013

As good a time as any

I met up for a hot beverage with a friend over the weekend. She's heading off to Australia in a few weeks on the same sort of two year visa I originally came to the UK on. We were chatting about her plans and how she was getting on with her last few weeks of work.

As she talked I was amazed at how similar it all sounded to me when I was getting ready to go. People commented on how brave I was (although I didn't feel it.) or they would play the nay-sayer, projecting their own fear of adventure onto me to downplay any sense of dissatisfaction they had for not taking a similar risk in their own lives.

Of course there is also the FOMO Factor. FOMO = Fear Of Missing Out. As she's getting ready to leave a lot of turmoil is happening in my friend's family and she knows she could put her plans on hold in order to be there for them. When my date to fly was approaching I got the news that my Aunt was pregnant and I remember thinking I couldn't possibly go to London now - I'd miss out on watching my cousin in the first few months of his life!

As we talked about the inevitable FOMO that you can expect to experience when you leave behind friends and family for your own adventures, I felt a sense of growing realisation.

I have long been an advocate and believer in doing what you love, doing it well, and letting money or whatever you define as 'success' follow. I believe it, but it wasn't until I was sitting there across from someone who, when I first met them I would never have believed would take the initiative to fly halfway around the world, that I really accepted what this meant.

We can plan and prepare or follow guidelines or rules or 'schemes' until we're blue in the face, but eventually something is going to give. Something is going to mean we have to take the plunge and just do all those things we're always saying we would do if we had the time or money or training. 

As of right now I am self employed. I have been saying I've wanted it for so long and always thinking there was something I had to do to get there. All I ever had to do was stop working for other people and know that I can rely on myself to make my own income. I'm a talented, creative and imaginative person. I have skills that I can market and a passion for developing more. 

I could wait until I have enough money saved or the right business plan written or a big contract lined up, but it's too easy to fall into a trap of not knowing what is 'enough', what is 'right' or what is 'big'.

FOMO is just one of those things that we can use to justify holding ourselves back. Ultimately, though, it's your life. Basing your life on what other people hope or want for you, and especially what they expect from you, isn't going to help you realise your own dreams.

In short, all the excuses in the world aren't going to stop me from living my dream right now. I'm no longer going to say I'm 'setting myself up' to be self employed or that I'm 'working towards it'. When people ask me what I do I can tell them:

I'm a Creative Specialist. I do graphic design and I'm publishing a book this year. I'm self employed and yes, I'd love to do some work for you. What did you have in mind? 

Thursday, February 21, 2013

Only three weeks left

The Graphic Design course I'm taking at Saint Martin's is nearing the end and the briefs are becoming more complex. The latest brief we've been given doesn't require a complete or near complete product for next week but rather a prepared concept and materials for us to model our design.

The task is to create a water bottle - either the bottle and label or just the labelling itself, that pushes the boundaries of designing for this product that is available so very widely. I've begun my concept sketches and have a few ideas, one inspire by the request of my partner to conceive of a bottle that a rower could use, as rowing is a huge part of her life.

I've decided to rise to the challenge having been briefed on the key features she and her team look for in water bottles.
1) It needs to be able to be slipped into the waistband of spandex leggings without sliding down into the crotch or along one leg.

2) It mustn't be able to roll around as it will likely spend a lot of time on the bottom of the boat.

And possibly, most importantly for the London rower, but probably a consideration regardless of which body of water you're rowing on,
3) It must have a lid that is easy to remove BUT creates a solid seal all the way around the opening where you put your mouth to keep Thames water from touching it.

I'm happy to sketch away at this. Indeed, I'd already completed one sketch with a label and bottle shape idea before the class was ended. How I'm going to model it, however, is my next challenge. At least I've got a week to sort that out.




Thursday, February 14, 2013

Freelancing Fun!

As I plunge into the world of freelance design I'm very aware that I have a lot to learn about being self employed. Fortunately I have a few essential skills which have been helping me immensely.

1. I'm super duper organised - I'm really good at making a schedule and sticking to it. If I intend to spend seven to nine hours a day working on something, I'll do it. I find it easy to avoid the time sucking temptations of the Interweb. I know that if I don't do what I have to do, it simple won't get done. 

2. I love learning new things - I don't believe there are any excuses for ignorance. If I want to figure out how to do something, I do it or I go about finding out how I can do it if it's a long-term skill that needs developing. For that reason Lynda.com is just about my most favourite website ever at the moment.

3. I'm persistent - The people who don't make it are the people who give up when the going gets tough. I am under an immense amount of pressure and throwing in the towel could seem like the easiest thing to do. But then I'd keep doing work that doesn't use my time and talent wisely and continue to feel a general sense of dissatisfaction.

On the flip-side, I have a few 'humps' that have come up. They aren't unbreakable obstacles but they are general challenges I've got to come up with feasible solutions to or at least remain aware of. 

1. I currently have no reliable source of income - I'm looking for design work and developing my portfolio at the same time. I'm pretty busy and I know that eventually, in six months or so, I'll start seeing my workload increase, which will ultimately mean my income will increase. But I'm still in the starting out phase so money is tight and I have to use all my excellent organisational skills to stick to an incredibly tight budget.

2. I need help - Everyone needs help. No one who ever accomplished anything great did it on their own. We all need a team of people cheering us on from the sidelines. I do have a lot of support but a large chunk of it is 3,000 miles and seven time zones away, which makes spontaneous phone calls or hanging out to de-stress rather difficult. The other chunk lives in London and anyone who lives in London will tell you that spontaneity isn't easy to do when the average journey takes 45 minutes to an hour. There are phones, of course, and email and other ways to keep in touch, and I need to make more use of them when I can.

3. There's so much to do! - I love working for myself. I love the adventure of it and the potential. I love knowing that there will be challenge to overcome and new opportunities I've not even considered yet just waiting to pop up. But I have to make sure I've got a solid base to work from which means developing my skills alongside the work that I do. Graphic design is a competitive market and the technology involved in it changes frequently. I've got a lot to do in preparation but the lack of an income also means I need to do as much work as I can to relieve financial pressure.

I know I'll be O.K. because I always am. When taking on a big life changing thing like this I like to ask myself 'What's the worst that could happen?' I came up with some pretty horrific possibilities. I'm imaginative and the multitude of painful scenarios that played themselves out were pretty intense.

But none of them killed me. 

Then I played out the worst possible scenarios involved in continuing to do jobs that I have no passion or drive for. Compared to everything I could come up with that was terrifying about taking the plunge into freelance, the idea of stagnation caused far more dread. I could go into more depth but this incredible comic of a Chris Gillebeau's take on mediocrity by Gav over at Zen Pencils illustrates things perfectly.

Alternatively the best possible scenarios I could imagine about being self employed as a graphic designer include:

Using my creativity to develop business solutions.

Having new projects that challenge me and use my imagination for the benefit of my clients.

Having flexibility in my work, where I work, when I work, how I work.

Refining my skills with Illustrator, Photoshop and InDesign to the point of being an industry expert.

Taking my passion for good design and putting it to productive use, instead of hiding it away as something I would fancy doing but never do.

Expressing myself through what I do - screw work/life balance, this is my life and I should be doing something I'm good at and I love. 

Not dreading the question "What do you do?"

Collaborating with other Creative Specialists in fun, original ways. 



So ultimately, I know this is the right choice and I also know that if I hadn't made it I'd only have myself to blame for feeling trapped in an average job doing average things.



http://www.faunawolfcreations.com/about.htmlhttps://twitter.com/faunawolf

Thursday, February 7, 2013

From concept to design

 I've been building the logo side of my design portfolio since the start of the year. I've had some great project to work on and wanted to share a bit of my creative process.

Personally, I don't like jumping straight onto a computer. I find it much easier when I can doodle my ideas on a piece of paper before tackling a project with mouse in hand. I'm a strong believer in figuring out your own way of working and sticking to it but I have to admit, I did a bit of a happy dance when I came across Von Glitschka, an incredible talented designer who firmly believes leaving analog (sketching) methods behind will only hinder you as a designer.

This sort of validation, like when I started the Intermediate Graphic design course at Saint Martins, helps boost my confidence and acts as a strong motivation. I have a lot to learn, we all do no matter what field we're in, but I already have a strong foundation to start with. 

Below is one of my recent projects, from concept to the finished product that the customer is now happily using to promote their business.
Concept sketches. This is for a painter/decorator

The brief included a suggested colour palette to work with. I wanted to incorporate the tools of the trade into the 'NBH' of the company name.

I came up with A few sketches and refined those into a selection of logo concepts for them to choose from. 
Mock-up #1
Simple, clean design
Mock up #4
I got the idea for this one
from looking at parquet flooring

Mock up #2
One way of working a roller
into the logo was to have
one painting the logo.
This was probably the most 'fun'
concept I came up with

Mock up #3
It was easy to imagine the
'H' as a paint brush

The client loved #1 but wanted to see it from a slightly different perspective. They really liked the look of MC Escher's signature on his lithograph drawings and requested something inspired by this. 

I modified the first design and ended up with what you see below, as the final product. 
The chosen logo
What I like about it is that the NBH can be used on its own or with the handle, depending on the context. I love the palette I was given to work with and the final product communicates the professionalism and artistic nature of the business owner.

Thursday, January 31, 2013

The Brief

My experience as an in house designer was quite happenstantial. The short of it was that my manager set me up with CS5 (Illustrator, InDesign and Photoshop) so I could do the fundraising support material development. Very quickly I became the person they came to for pretty much every design project, including project management of the website branding and development.

I loved when I got to wear my designer hat on that job. I was learning and getting a lot of really good experience but I was also considered the office expert on design. The only frustration was that I rarely worked with a brief.

For those of you who are not familiar with this term, a brief is a way for the customer to communicate what they want to the designer. The designer translates the brief into the final design. Designing without a brief is like being asked to bake a cake but not being told what kind. So you go away and bake a cheese cake and when you bring it back they go, "Oh! No, we were thinking more of a Black Forest Gateau."

I did get a brief once, and it was amazing because the staff member who wrote it was married to a designer and had done a similar project before. That project was a dream, and that was probably the first time I thought maybe I should do this full-time. Of course, I was still really stuck on the idea of life coaching and at the time that was where my focus was.

My focus is design now, which is why I'm taking this Graphic Design course at Saint Martin's. I'm enjoying it because I'm realising how much I already know and where my talent lays currently, but I'm also picking up a lot and seeing my skills develop and improve with each class.

Each class we receive a new brief after presenting the work we'd done on the brief from the week before. The briefs vary quite a bit so we're getting to work on some pretty awesome stuff. The thing is, the brief isn't even that long or complicated. It doesn't have to be a wordy thing. It just needs to capture key elements that need to be included in the final design.

So far my favourite brief has been working on 'branding' one of my fellow classmates. After interviewing each other we then had to go away and create a graphic expression of that person. When I paint my shoes or have done commissioned work for people this is my exact method to make sure that what I'm creating will suit the customer.

Brief #2, Intermediate Graphic Design
at Central Saint Martin's
As it was, she really liked all my designs (I did three) but definitely loved this one the best.

Monday, January 28, 2013

All you will gain


This week marks several new and exciting developments.

1. I've handed in my notice and as of the end of February will officially be available as a full-time Freelance Graphic Designer.

2. I'm now currently studying psychology part-time through the Open University.

There's a comfort in having a routine, even if it's one which leaves you dissatisfied or unfulfilled. 'Better the Devil you know...' and that sort of thing. Hugh MacLeod over at GapingVoid published a great cartoon about this. I'll wait while you go have a look-see...

Back? Brilliant.

So, it's all very well and good doing the same things over and over because:
1. That's the way the world works
2. We all have to take responsibility and work isn't/shouldn't be/can't be fun
3. If you're good at something you should persist, even if you don't enjoy it
4. We all have to make do
...and so on.

I think it's all a bit pants.

2013 marks my tenth year since graduating high school. In those ten years I've worked in the not-for-profit and charity sector almost exclusively, with a few tangents into retail, restaurants and, gloriously, being an animator.

I assessed the many roles I've had and my favourite bits of any of the jobs I've done. I've got a strong work ethic, excellent organisational skills and an abundance of enthusiasm - all skills that have helped me immensely in any job I've done.

It's my love of the undiscovered that has always produced my best work. I love figuring something out, finding solutions and creating something that works. For this reason I set up a not-for-profit organisation to support gay, lesbian, bisexual and trans youth find sustainable safe spaces. Once it was established and it reached the point of general operation, I was ready to move on.

So it was with my work at Pancreatic Cancer UK, a two and a half week temp job that turned into a two and a half year permanent position involving project management, staff training, system development, marketing and design. There was so much to do to make it work and I was able to tackle multiple problems and develop successful, long lasting solutions. Once that was done though it became day-to-day maintenance and I was, once again, looking for my next opportunity.

I don't think it's ever too late to retrain, although I don't actually feel like that's what I'm doing. I feel more like I'm shifting my focus from one skill to another. I'm taking all my passion, enthusiasm and imagination that has helped me successfully develop websites, write policies and procedures, or set up data entry systems, and looking at it from the perspective of Designer, instead of Administrator.

The brilliant thing about graphic design is that every project is a new problem that has to be solved. How to brand a company that works with inner city youth? How to brand a product that is being marketed to 30-somethings? How to make a logo that clearly conveys a professional but fun organisation?

I love it, entirely, because every day is different and every day my skills are becoming more and more refined. I am not stagnating and I'm not bored - two states I simply cannot tolerate. Instead I'm switching tracks, changing directions, and starting to build momentum. I've no idea where it might take me but I can and do think of all the possibilities and that is what makes it worth it.



Thursday, January 10, 2013

Don't let them


I originally intended to publish this post as just the graphic, but then something happened last night that I couldn't not gush about: I started my Graphic Design short course at Central Saint Martins. 

I decided to sign up for the course last year when, in a fit of frustration, I realised that I need to have creative jobs - not admin jobs or fundraising jobs or project management jobs (Unless they're creative project management jobs) but jobs that actually require my creative skills and imagination. So I looked at my work experience and the things I've enjoyed most at each job I've had. 

When I was working with youth in care I got to project manage the development of a booklet for youth transitioning out of care, which involved designing the layout and look of the book, as well as developing and writing the content. 

When I worked as a researcher on a collaborative project to raise awareness of violence in and towards the gay and transgendered community part of my job involved working on the development of the content and design of the website. 

As the founder of a not for profit organisation I took on pretty much every role imaginable but enjoyed myself the most when I was working on the promotional 'zine, posters and other marketing material - not to mention the fun of designing the logo with the input of the youth involved. Not to mention the absolute fantastic time I had performing in drag, which ties into the experience I had last night. 

For a time IKEA was brilliant because my day consisted of building things. They weren't of my creation but it was fun to put stuff together and I had a great sense of satisfaction at the end of the day when I had seven or eight physical pieces that represented the work I had done. 

When I came to London I was still in the middle of my Tarot Card painting series. I had a large creative project which sustained me as I began working at yet another charity in yet another administration based role. I was lucky enough to get a manager that saw my love of all things creative. He appreciated my talent and skills and he was really good at his job. He knew that, as a manager, it was up to him to find ways to maximise on my skills to the benefit of the charity whilst also feeding my energy. If not for him I'd not have stayed at that job for as long as I did and, if not for him, I would never have begun working on digital design. 

I spent the last two and a half years doing everything from website development to print material layout to social media marketing. I got to work with Illustrator and InDesign, work to deadlines, work without a brief, work under immense pressure and work entirely to my own tune. It was varied and manic but when I was designing I was content and that alone kept me going. 

But I wasn't hired there as a designer and though it was a large part of what I did, it wasn't in my job title or description. So I quit and at that time my focus was on finding clients so I could start a life coaching practice. 

I still want to be a life coach and one day I will be, but I was struggling because, try as I might, I couldn't find my niche. I want people to see how awesome life is and I love helping them open their eyes to the absolutely wonder of the world. I don't have a niche as to how or who I want to help with that - mostly because I want to help everyone live the life they love. If I've learned anything about marketing, I've learned that you have to have a clear message. I didn't and couldn't come up with one so I changed my approach. I decided to jump track and go a different direction. And in a fit of inspiration I signed up to an intermediate Graphic Design course at Central Saint Martins. 

Last night I walked onto the campus and I felt a great sense of having arrived. I was where I belonged. The air smelled of art supplies and the vast space stretched out invitingly before me. The lyrics to 'Common People' - the song which defined my drag persona - made this place feel mythical and almost unreal. Yet there I was, with a kit full of supplies, (gouache, pens, scissors, glue, pencils, pencil crayons) a brand new sketchbook, and all the creative energy I spend too much time ignoring. 

It could have been so easy for it to crash and burn, as my giddiness mounted and my expectations grew, but it was much like my other experiences of schooling post-high school. I dismissed post secondary and have not regretted it. I won't even now, even as I think of that gorgeous, gorgeous school and how much I'd love to go back tomorrow and the day after and every day for an entire semester if I could afford it. 

Thing is, I wasn't ready for post secondary when I was eighteen. I was ready for work and I'm so glad I did. Because I sat in that class and had confirmation that I may not be a senior or even mid-weight designer (yet), but I know how design works and I've been going about it the best way possible. As the instructor explained how the course would work and covered off the basics of graphic design I ticked off boxes in my head. 

Research. Tick. Find inspiration. Tick. Conceptualize with drawing and/or writing. Tick.

This course will be an opportunity for me to do some hands on work with things I've not been able to do before but it's also enforcing the fact that I have a great skill set and I'm a talented Creative Specialist. The validation I felt last night was incredible an the resulting energy and enthusiasm led me to write this rather long blog post. 

Feed your bliss people. If you do what you love you will do it well and it will bleed into all aspects of your life. Life is too unpredictable to not follow your dreams, take chances, and explore. 

I want to dedicate this post and the accompanying graphic to Ian - the best manager I've ever had and a damn fine friend as well.