From start to finish - Part 2!

Another logo from concept to finished product! This is part of a bigger project I'm working on with the client. In this case the logo is just the beginning (a logo is a great place to start) on what will be a brand look and feel for a resource website.

The brief? Create a logo that encompasses a sense of community and belonging.

The initial concepts shown with slight variations. 

I am always eager to give the client a few different options to work with so when they came back and wanted to play with Concepts #1 and #4 I was happy to accommodate. 

In both cases it was the fonts they wanted to play with. I gave them a few different options based on the feedback provided. This clinched it - Concept #1 was the way to go. They requested one minor change: to see it with the 'H' capitalised and with a space. 

And voila! The final logo: 

From start to finish - a logo's journey

I think understanding the creative process in a design project can help people to understand just what it is I can do for them as a designer. 

Recently I was hired to do a logo for GOSH food. 'GOSH' stands for Gourmet Organic Simpler Healthy food and works holistically with individuals and families to cater to their specific nutritional needs. It's a small business that's begun to pick up speed. I specialise in providing design services to small businesses and start-ups so GOSH food fit my niche perfectly. The client was happy for me to share the development of their logo on my blog. 

After a chat with the client and receiving a completed brief, I put together some concepts. 

The client reviewed them and fed back, choosing the apple from concept #2 but with revisions. 

Concept #1 made the cut and was further refined. 

Once again, Concept #1 was chosen and a few minor tweaks were made to get the logo exactly as the client wanted it:

The final product!

In a final email from the client following delivery of the logo with guidelines, she said: "People loved it and I am so happy."

As a designer that's how I measure the success of my work. 

Ready-Made logos just keep on coming!

Since completing my advanced Illustrator course the time it takes me to draw a vector graphic has reduced considerably. This is most reflected in my Ready-Made logo store, which does what it says on the box!

These are some of my latest additions of which I am very pleased. I love how ideas for logos come to me and enjoy the process of developing them from sketch to finished vector image.

Puzzle block

Gleeful Monster 

Inverse Fox

Communicate and Share

You can buy any of these designs through my online shop for only £75 OR, if you fancy it, you can order a customised logo for £150 - designed with your business in mind.